#VOICEFIRST: READY YOUR CONTENT TO SERVE 50% OF GLOBAL SEARCHES

Day: 
Saturday
Time: 
10:00a
Room: 
ET 201

20% of Global searches is Voice based and in the next 2 years by 2020; this number will increase to 50%. If that does not bother a content creator or marketer! I am not sure what will!

Search is changing, and so is the way consumers choose to engage with businesses locally or globally. There is a distinct move away from screens and keyboards, and into voice-based interactions. Voice-search is becoming a fast-growing habit across consumer segments and fundamentally transforming how people and businesses transact on the internet.

Consider this:
According to Technavio, the voice recognition market will be a massive $601 million industry by 2019.
Christmas 2017, the Amazon Echo Dot was the best-selling holiday gift

Here are some key takeaways:

Why a voice content strategy is critical for enterprises
How and Why to make your content future proof
The differences between voice-based and web-based content, and how that affects user experience
The basics of optimizing your content for voice search
Why bots should be your next strategic investment

Category: 
Business and Strategy
Skill: 
Intermediate
Duration: 
One hour