20% of Global searches is Voice based and in the next 2 years by 2020; this number will increase to 50%. If that does not bother a content creator or marketer! I am not sure what will!
Search is changing, and so is the way consumers choose to engage with businesses locally or globally. There is a distinct move away from screens and keyboards, and into voice-based interactions. Voice-search is becoming a fast-growing habit across consumer segments and fundamentally transforming how people and businesses transact on the internet.
According to Technavio, the voice recognition market will be a massive $601 million industry by 2019.
Christmas 2017, the Amazon Echo Dot was the best-selling holiday gift
Here are some key takeaways:
Why a voice content strategy is critical for enterprises
How and Why to make your content future proof
The differences between voice-based and web-based content, and how that affects user experience
The basics of optimizing your content for voice search
Why bots should be your next strategic investment